Night freeway. Big black Jeep.

Your brain filled in the speed.
The sound. The glow.
That’s how messaging works.
Words create images. Images create meaning. Meaning drives decisions.
I help brands turn attention into action — and story into measurable growth. Here’s what that looks like in numbers:
- Drove +86% sales through narrative-led email strategy (beauty brand)
- Increased organic reach +250% and sales +20% with full-funnel content strategy (wellness brand)
- Boosted CTR from 3% to 12.4% and grew revenue +200% through A/B-tested email campaigns (beauty brand)
- Created website copy approved by the medical legal review boards
Reviews

Lauren Grabau, Director of Marketing, Cosway Beauty Brands
“Elena combines creative thinking with sharp performance strategy. Her eblast campaigns elevated our conversion rates and delivered tangible growth.”

Mike Nigai, CEO and Founder of RevXWellness
“Quick to grasp new and complex strategies — and a pleasure to work with.”

Anna Nosok, Founder of Digital Agency AA
“Reliable, sharp, and commercially minded. Elena strengthens both the message and the results.”

Heather Chee, Executive Clothing Stylist for Leaders, CEOs, and Professionals
“I can’t express how grateful I am to have found a copywriter who truly understands my voice and viewpoints. Elena effortlessly captured my essence in every piece of content she created.”